Monthly Archives: February 2012
25/02/12 1-3
There is a great rule of thumb concerning one’s consumption of cocktails that I find to be eerily accurate: “one’s not enough, three’s too many” Without crude detail, I think you can glean what I mean by two cocktails producing just the right amount of “positivity.” I try to apply this to any time I [...]
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21/02/12 One Man’s Experience with the New JCPenney
Its been almost a month since JCPenney (NYSE: JCP) announced its re-branding and repositioning with the hopes of becoming “America’s Favorite Store.” The announcement came in the form of a presentation from CEO Ron Johnson entitled “In Praise of Fresh Air,” which touted a new pricing strategy, new promotional methods, and a rearranged store layout. Add to this a promise [...]
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21/02/12 The Oddfellow Cocktail
I was just messing around in the kitchen this evening and made a surprisingly interesting cocktail. So I thought I would share it. It’s a bit of an elaboration on the classic “hanky-panky cocktail” but with a little extra. There is no citrus in this one and it is all booze, so it is stirred, [...]
Tags: Cocktails, Fernet Branca, Gin, Mixology
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15/02/12 Boulder, CO
I’ve been working a lot lately on my graduate applications. One of which is for a program called the Brandcenter, and the app is very writing intensive… so I thought I’d post a snippet of it here: I applied to the University of Colorado and committed to attending without ever seeing the town in which [...]
Tags: Brandcenter, VCU
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10/02/12 The Perfect Aviation
My favorite cocktail, without a doubt, is the Aviation. I especially love them when I am in Arizona, as I am now, because I have a lemon tree… and I pluck that thing mercilessly. Why do you love Aviations in Arizona, you ask? That was a really poorly written sentence, but rather than fix it [...]
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09/02/12 Dismal Failure
Well I bottled up the pine bitters… and unfortunately I’ve yet to find out what to do with them. The other day I thought I’d try gin, a few hefty splashes of pine bitters, and some fresh squeezed orange juice. I guess I thought the orange’s sweetness wouldn’t outdo everything else… I was wrong. Boy [...]
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